Ebeltoft Group
- China & Vietnam, 2025
Ebeltoft Group is an international network of independent consulting and marketing agencies specializing in retail strategy, market entry, and commercial transformation. The group supports brands around the world by providing localized market expertise, commercial insights, and tailored strategic guidance.
What We Did
Building an Outreach Pipeline for Expansion in China & Vietnam
- Market Mapping: Screened and evaluated over 250 potential partner agencies across China and Vietnam, segmenting them by capabilities, industry focus, and market relevance.
- Lead Qualification: Shortlisted high-potential companies and identified key decision-makers, including founders, directors, and regional heads, to support targeted outreach.
- Two-Touch Outreach Campaign: Executed a structured outreach sequence to engage qualified partners and generate meaningful responses despite a short timeline.
- Engagement Assessment: Identified the strongest commercial fit, particularly WPIC (Shanghai), based on capabilities in TMall operations, regional branding, and e-commerce execution.
- Strategic Alignment Review: Evaluated which potential partners best matched Ebeltoft’s international positioning, service offering, and long-term expansion goals in Asia.
Outcome for the Client
Our findings provided Ebeltoft Group with actionable steps to accelerate its expansion and strengthen its footprint in Asia:
- High-Quality Partner Funnel: Delivered a curated list of strong partner candidates across China and Vietnam, complete with company profiles and key contact information.
- Validated Market Opportunities: Highlighted firms with direct relevance to Ebeltoft’s capabilities, improving the efficiency and accuracy of future outreach efforts.
- Initial Market Traction: Secured meaningful engagements and two in-person meeting opportunities, demonstrating early market receptiveness.
- Clear Partner Recommendation: Identified WPIC as the strongest fit for collaboration, providing Ebeltoft with a priority target for deeper commercial discussion.
- Scalable Outreach Process: Equipped the client with a repeatable outreach framework that can be used for future regional or sector expansions.
